Vibe Coffee Co. Promo Video

Hanging out at Vibe with some friends shortly after this shoot.

Vibe Coffee Co. is a cafe that opened in State College during my first semester. I became good friends with Ethan Steiger, the owner, and pitched the idea of creating a promotional video for his business. The product is a package that ended up airing on an episode of Nittany Talk. In outlining the video’s structure, I embraced an edutainment angle - the first half of the video would comprise of interview questions and the second a “Guess that Flavor” challenge.

It was thrilling to have the opportunity to bring this segment to life, the Vibe Coffee promo was the first time I led a client-based video project. Such exposure was necessary in prepping me for future leadership positions. I also realized how terrible I am at guessing cold brews.